Rich Petersen

Rich Petersen

Rich has twenty years of experience in marketing and product management for enterprise software technologies. Rich has focused on pioneering new solution categories, building company momentum and market traction, and fostering growth of customer, developer and partner ecosystems. At SanDisk, Rich leads the marketing effort for the company’s enterprise software products, including the FlashSoft software products. Rich’s team is responsible for product management, marketing communications and sales support programs. Previously, Rich was vice president of marketing for FlashSoft prior to the company’s acquisition by SanDisk. At FlashSoft, Rich supported the company’s venture fundraising, operations, and marketing efforts. Prior to FlashSoft, Rich led marketing for a number of successful startups, including LogicBlaze, Infravio and Interwoven. Rich earned his B.A. in linguistics at Michigan State University, and his MBA from the Haas School of Business at the University of California.

data infographicToday’s digital economy with mobile, IoT and cloud is based on the value of data. How do you unlock it? Download the infographic to learn more: