Data is evolving as fast as it’s growing, and media workflows are quickly evolving to meet its demands and reap its possibilities.  Everywhere data is captured, preserved, accessed and transformed, Western Digital is leading the charge to unlock its potential. We are helping independent filmmakers, studios, production houses, and broadcast and distribution companies to keep up with the pace of data creation, adopt new formats and initiatives and to better capture, edit, share, transform and archive content, forever.

Join us at Avid Connect and NAB Show (Booth #SL6316) in Las Vegas to see how we support every stage of the content workflow. From capture to archive, here’s how our G-Technology®, HGST, SanDisk® and Tegile™ solutions create environments where media content can thrive:

production media workflowsCAPTURE: Record & Replicate

From capturing high volume and professional quality content, high performance and large capacity camera storage, to capturing UHD quality content on high density flash media, our G-Technology and SanDisk solutions ensure you don’t have to sacrifice quality or reliability.

G-Technology roots are deeply ingrained in delivering premium storage solutions for pre- and post-production workflows. At NAB Show, G-Technology will be highlighting partnerships, technologies and new products that help make workflows simpler, better and faster.

Known for its reliable memory cards, SanDisk is one of the most trusted brands by professional photographers and videographers worldwide. At NAB Show, we will be showcasing its highest capacity and performance workflow solutions – from Micro SDs to SD cards, CFast Cards, SSDs and iNAND devices – that power the industry’s best production equipment.

CREATE: Ingest & Edit

We’re accelerating data movement in every stage of media production, ensuring capacity and performance to save time between editing, transcoding, and rendering

Here you will find both our G-Technology products, including high-performance portable and desktop solutions, flexible transfer/edit solutions and fast RAID systems, as well as the Tegile IntelliFlash™ platform.

When performance matters, Tegile’s NVMe™ IntelliFlash Data Storage Platform delivers extreme throughput, consistent low latency and high bandwidth for demanding multi-stream UHD, 2K and 4K compressed and uncompressed workflows. Compatible with all major third-party editing software suites, users can edit, render, playback, collaborate and transcode with ease. Tegile all-flash arrays are easy to use, fully redundant and highly scalable with innovations enabling inline deduplication and compression to maximize capacity.


Optimize TCO by streamlining infrastructure and media production workflows. See how you can work real-time and lag free in RAW format with advanced effects using our G-Technology products.

DELIVER: Output and Distribution Western Digital solutions efficiently deliver media with fast processing and distribution of the highest quality content so you can deliver media to a complex mix of formats, monetization models and ways to move content across platforms.

Our SanDisk iNAND® and HGST storage server technologies will help you maximize the value of media content with fast processing and delivery of the highest quality content.

For the remote collection of large video files, and secure transport, we will be showcasing a new storage server solution that combine the speed of NVMe SSDs with a dual-server architecture.

media entertainment data center

ARCHIVE: Store & Access

We’re enabling content to be utilized in a cost-effective and highly reliable environment so you can future proof long-term media archives with advanced data protection, a centralized content repository and finally move away from tape storage to enterprise-grade storage system.

Our ActiveScale™ object storage system is a cost-effective, petabyte-scale digital media asset management and archive solution with the power of hybrid cloud. It’s ideal for cataloging, collaborating, distributing and archiving vast amounts of rich digital media content and can help enable a “data forever” architecture for protecting and monetizing assets for years to come. This will be a great opportunity to learn about the new C4 ID and how it helps companies more efficiently identify, find, track and manage digital assets.

We also will be showing how disaggregated storage and software-defined storage (SDS) systems, can deliver high density and the flexibility to balance performance with cost.

Evolving With You

From accelerating workflows without sacrificing quality or reliability and enabling more immersive viewer experiences to helping users preserve new and existing content for future monetization, Western Digital is delivering innovative solutions that enable environments for content to thrive. We look forward to seeing you at Avid Connect and NAB Show!

Rob brings 20+ years of experience in enterprise storage product marketing and holds an MBA from Santa Clara University.