Media. Entertainment. Technology. 2017 NAB is going to be all about the intersection of these three fields and their impact on the industry. So what’s going to be the hottest topics at the show and what can you expect from HGST? Here’s my top list:
What’s Hot at 2017 NAB
Last month’s Virtual NAB Innovation Conference gave me a sneak peak into the emerging technologies that are disrupting the industry and prevalent at NAB. Here’s what’s going to be hot at 2017 NAB:
1. Cloud – Real Workloads
A set of mature products has finally reached the market and with them a fundamental shift in how studios approach large scale rendering workloads. The Cloud is no longer a question of ‘if’, but rather of ‘how’ and 2017 NAB will be a hotspot of best practices of everything from cloud security, to hybrid workflows and multi-cloud implementation.
2. AI and Machine Learning – Tame That Data!
Online streaming services know everything about their audience and how they consume their content. Now Hollywood is figuring out how to catch up. Entertainment decisions are qualitative. Filmmakers and writers want to know what will appeal to their audience, and everyone is looking for quantitative data that can deliver those insights.
3. Virtual and Augmented Reality – Beyond the Hype
AR and VR are a whole new stage that is booming, opening up new opportunities for users and businesses alike. Everyone wants to understand it. Is this the next 3D or just a hype cycle? Personally, I think it’s very real, and you should expect to see it permeate every corner of NAB.
From ingest to data archiving, storage is the backbone of the media industry. We are the largest storage solutions company , with 60 years of design know-how and trusted supply. The storage industry is undergoing major changes, and for media & entertainment there are several technologies that are proliferating the market and defining where the industry is headed. Here is what you need to know:
1. Flash Forward
If you’re not on board the flash train yet, I’m not even sure how you get your workloads done! The industry is moving towards very high performance requirements with 4K, 8K, VR and AI. Flash is the enabler of these new workloads with extreme performance, fast access and lower costs through hardware consolidation. If you want to achieve the best ROI for your flash tier, make sure to come talk with us and learn how to best implement flash in your infrastructure.
2. Hybrid Redefined
The cloud opened up a new frontier for scalability (of CPU & GPU’s), DR and rendering possibilities. However, when dealing with massive capacity, its recurring cost structure can get expensive (and media & entertainment have a petascale problem…). You’ll also find yourself with vendor lock-in and huge egress fees when you need data out. Hybrid cloud models enable a best of both worlds solution – the savings of fixed assets and the ability to burst for compute and storage needs. Come to our booth to learn how you can deploy the best hybrid cloud model and access your content, any size, anywhere.
3. Object for Everyone!
Unlike cold or near line storage, Object Storage gives you access to your data promptly, opening great new opportunities for data at your fingertips. However, most object installations are complex; require 6-9 months to complete and a lot of engineers to implement. But the ActiveScaleTM P100 system changes that with a turnkey solution that’s simple to deploy, easy to scale and delivers better cost efficiencies than the public cloud or even tape! With fifteen nine’s of reliability, you won’t find a safer way to store your data.
There for Every Stage – Booth #SL10105
From object storage to hybrid cloud, HGST has developed the technologies to efficiently capture and preserve data from every stage of your workflow, and any size. Come visit us in booth #SL10105 at NAB to speak with our product experts, spark new ideas and gain key insights that will help keep your business on the cutting edge.
Ecosystem of Solutions
We have also teamed up with an ecosystem of vendors to deliver groundbreaking solutions for media workflows. In our booth you will be able to see our joint archiving solutions with ASG Digital Archive’s ADA software, new hybrid cloud options with Avere, petabyte-scale file management with DataFrameworks™’s ClarityNow!, automated content intelligence using Levels Beyond Reach Engine™, and new archival data management possibilities using QStar®.
In addition, you will be able to learn more about our partnerships with Aspera® – IBM®, CyanGate, Elemental, Squarebox – CatDV, Tegile™, Versity – Versity Storage Manager (VSM), Vizrt – Viz One™ and more.
Join Our Speaker Sessions
Learn how to harness the power of data, the cloud and AI. Join our experts at the following 2017 NAB speaker sessions:
From the seemingly endless promises of Cloud to the reality of large-scale, high-resolution cloud-centric implementations this session will take a stroll through the paradigm shift faced by media organizations eager to embrace the power of the cloud.
Dave Tang, Senior Vice President Of Corporate Marketing, Western Digital Corporation
Brian Campanotti, Director, Business Development, Oracle
Michelle Munson, President, CEO and Co-Founder, Aspera/IBM
Andy Shenkler, Chief Solutions and Technology Officer, Sony DADC New Media Solutions
This panel will lift the veil on what methods and technologies are coming next, and how artificial intelligence’s whole cognitive architecture could be applied to solve large industry problems.
Joan Wrabetz, Vice President Marketing, Data Center Systems, Western Digital Corporation
Michael Jeffrey, VP Client Engagement and Partnerships, TiVo
Alper Turgut, CEO, Anvato
Yves Bergquist, Project Director, Data & Analytics, Entertainment Technology Center @ USC
See You at 2017 NAB!
Visit us at NAB booth #SL10105 to see how our media and entertainment solutions can make your hybrid infrastructure a success. Let us help you manage your workload with easy-to-implement, scalable, and comprehensive storage solutions.
See you there!
 Based on LTM revenue for the 4 quarters ending between June 30, 2016 to Oct 28, 2016 depending on data available from company websites, public filings, analyst reports, and S&P Capital IQ.
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Erik Weaver is a specialist focused on the intersection of Cloud and the Media and Entertainment Industry. He is a project manager at the Entertainment Technology Center. The project unites senior leaders from the six major studios to develop next generation Cloud standards, support Hollywood organizations and major Cloud vendors, and produce proof of concepts. The group encompasses many aspects of the Cloud including transport, security, metadata, long-term storage, and formation of an agnostic framework that unites key vendors and studios. Previously, Mr. Weaver was CEO of Digital Ribbon, Inc., where he helped pioneer early rendering in the cloud for animation and special effects. Other projects included, leading the largest online gaming simulation for the “Rock Band” video game and working with CERN to developed HPC clouds used in Biomedical research.