Shooting in low light is one area where mobile devices have struggled. SanDisk’s EPIC initiative enables manufacturers to offer endusers devices that will provide high image quality and a good user-experience.
Mobile imaging is here to stay and through the EPIC initiative SanDisk aims to help drive this growth by partnering with mobile manufacturers and taking a holistic view to mobile device imaging to provide greater image quality and a more enjoyable user experience.
Earlier in June, Christopher Bergey, VP and GM of Mobile, Tablet and Wearable Solutions at SanDisk, spoke at Compuforum about enabling OEMs to monetize on higher capacities and upselling storage as a strategy to improve bottom lines. The turnout for the event was impressive; the room was packed with over 200 people by the time it started.
Christopher discussed the current mobile innovation race, spurred on by ever-increasing consumer application and usage needs, and how it has put significant pressure on device makers to balance their investment in components and the user experience in order to drive profitability. He then explored storage innovations that can shift this paradigm and help mobile manufacturers improve their bottom line by creating high margin opportunities in product positioning.
This post is a contribution by Drew Henry, Senior Vice President and General Manager, Mobile and Connected Solutions, SanDisk.
At SanDisk, we design our storage products based on how a customer’s device needs to work.Our approach to product development has advanced beyond designing for synthetic benchmarks, similar to the CPU industry’s shift more than ten years ago. We are confident that the storage industry will progress to better understand that application performance is what really matters.
Our latest embedded storage solution, the iNAND 7132 is an incredibly informed technology design based on the data analysis of real world use case studies. We are thrilled to be announcing the iNAND 7132 at Mobile World Congress as it is our first product to feature the iNAND Accelerator Architecture with SmartSLC which intelligently detects an application’s storage needs.
SanDisk will be displaying all of its latest offerings at Mobile World Congress 2015 Stand # 7A61 located in Hall 7. Today’s product announcements include our most advanced embedded storage solution to date, the iNAND® 7132 with the new iNAND Accelerator Architecture featuring SmartSLC technology. We also announced a 200GB* SanDisk Ultra® microSDXC™ UHS-I card, the SanDisk® High Endurance Video Monitoring microSDHC/microSDXC cards designed specifically for dash cameras and home video monitoring systems; and two new mobile flash drives, the company’s first Dual USB Drive with Type C connector, and the 128GB iXpand™ Flash Drive.
One of the biggest concerns in the Android ecosystem is the proliferation of multiple variants of the Android platform.This makes it difficult for developers to write apps that work consistently across the ecosystem. Google is doing a good job in solving this fragmentation issue by providing compatibility libraries, though there are still some remaining challenges that have not been addressed completely.
Martin Booth, Director of OEM Marketingat SanDisk was featured on a panel discussing infotainment systems and the future of automotive applications where he emphasized the importance of optimizing applications for in-car environments.