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Baking Storage in Early at Embedded World

Recipe for Success

Thanks to the rapid growth of IoT and Edge Compute in recent years, Embedded World has become one of the most important trade events in the industry.  Engineers, designers, developers, suppliers and manufacturers converge to discuss the latest trends and the hottest technologies for the products and services that will shape the future. As a matter of fact, the annual Embedded World this week in Nuremberg is expected to break its record in both the number of attendees and exhibitors in 2018!

Flash is one of the leading factors for embedded designs to flourish the way they do now. Flash storage with its performance, endurance, form factors and capacity has enabled more designs to meet multiple challenges from environment, pressure and temperature to space constraints that are inherent in most modern products and architecture.

Western Digital, with its full portfolio of solutions for products at the edge all the way to offerings in the cloud, will be showcasing a plethora of platforms and products designed specifically for industrial, IoT and automotive applications with live demos. At Embedded World we’ll be featuring our complete edge-to-cloud data storage solutions.

IIoT and Automotive Apps Have Unique Needs

Industrial IoT (IIoT) and automotive applications have unique needs for embedded data storage because of the somewhat independent nature of applications such as autonomous vehicles, or surveillance via remotely operated tractors or drones. As embedded designers create these applications, they are seeking storage solutions that meet the following criteria:

  • Endurance
  • Longevity
  • Performance
  • Capacity

Western Digital recently announced its 3rd generation San Disk® Industrial and San Disk® Automotive grade SD™ and microSD™ cards. These cards are ideal to meet the needs of the surveillance industry and are optimized to address the vast data generated at the “edge” by connected commercial and automotive applications.

Endurance and Reliability for Connected IIoT Applications

SanDisk Industrial SD and microSD cards, and SanDisk Industrial Extended Temperature SD cards (for trusted performance under extreme temperature conditions of -40°C to 85°C) are built with the high endurance and reliability that is paramount in the industrial and commercial industries, enabling them to consistently manage the challenging workloads of IIoT, commercial surveillance, medical and other intensive “connected” applications over extended periods of time.

Reliability, Quality and Temperature Demands of Automotive Apps

SanDisk Automotive SD cards are built to meet the rigorous reliability, quality and temperature demands of the automotive market. Compliant with the automotive AEC-Q100 Grade 3 standard (operating in ambient temperatures of -40°C to 85°C), it enables OEMs to bring intelligent, high-capacity and fast data storage to a wide array of advanced, in-vehicle applications and systems, including navigation mapping systems, data event recorders, infotainment systems and more.

Embedded Flash for Automotive

Western Digital’s San Disk iNAND® 7250A for automotive applications is an embedded storage device that leverages flash storage technology for superior reliability.  It’s compliant with the automotive industry’s AEC-Q100 (Grade 2 and Grade 3) standards to deliver capacity and performance in extreme conditions, including ambient temperatures down to -40°C and up to 105°C. This makes it ideal for a wide range of connected automotive systems, even in extreme environmental conditions, and the high thermal temperatures often generated by autonomous driving computing devices and systems in the car.

It’s Getting Hot in Here!

We’ll be demonstrating the iNAND 7250A’s endurance at Embedded World in a live setting simulating a heavy workload in a high temperature environment. It’s going to be hot! Literally. The iNAND 7250A embedded flash device will be preloaded on an NXP i.MX board in an OVEN with options for different temperature ranges. Attendees will be able to view health status monitoring statistics on a big screen display outside of the oven.

We’re also pleased to welcome a dozen design platform customers in our booth who recognize the importance of considering storage early in the design process. They are manufacturers and installers who will show the applications they built leveraging embedded storage early in their product development cycle. Applications range from point-of-sale to digital clusters in an autonomous vehicle to surveillance cameras and more!

New Western Digital NVMe™ SSDs

Western Digital announced two new NVMe™ SSDs this week – Western Digital® PC SN720 and Western Digital PC SN520 – powered by our own scalable NVMe storage architecture, and designed for a range of emerging applications, from IoT and edge computing to mobile computing systems. The groundbreaking new NVMe SSD firmware and controller architecture is purpose-built to maximize the performance and scalability benefits of Western Digital 3D NAND, and is in lock-step with the company’s NAND evolution.

See a product demonstration of the Western Digital PC SN720 and Western Digital PC SN520 NVMe SSDs at Embedded World and Mobile World Congress. Featuring flexible form factors to enable ultra-thin, ultra-small systems that pack a powerful punch in a compact design, low power and exceptional performance features of the Western Digital PC SN720 and Western Digital PC SN520 will be on display. Come see how these products help promote a responsive, connected user experience on converged mobility devices.

Additionally, at Embedded World, Western Digital will demonstrate how IoT devices of today and tomorrow are powered by SSDs in a smart city environment and learn about the importance of low latency together with capacity in modern IoT gateway devices.

Come see us and our flash-based storage solutions optimized specifically for IoT, industrial and automotive applications as well as the new NVMe™ SSDs at Embedded World, Nuremberg, Germany from February 27 – March 1. We’re also at Mobile World Congress 2018 in Barcelona February 26 – March 1, showing how to make mobile data thrive!

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Charlene Wan
Charlene Wan is Marketing Programs Director, Western Digital.